Context, not just a schedule
A morning commute and a Saturday night are different audiences. The idea is creative that knows the difference.
Concept in development
Intelligent Billboards
Displays that adapt to time, place and audience.
Intelligent Billboards is a concept in development for outdoor displays that change with the time of day, the weather and what's happening nearby.
Privacy by design
Adapting to conditions shouldn't mean tracking people. Any system built here starts from aggregate, anonymous signals.
Signals a display could respond to
- Time of day Coffee at 7am, dinner at 7pm
- Weather Umbrellas when it rains, cold drinks when it's hot
- Local events Game days, concerts and street fairs
- Traffic flow Shorter messages when cars move faster
Interested? Let's Connect.
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